Acquia On-Demand Webinar
Resources Index
Acquia On-Demand Webinar
Crawl, Walk, Run to Personalisation Success
On-Demand Webinar
On-Demand Webinar

Crawl, Walk, Run to Personalisation Success

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and conversion.

But personalisation is not turnkey. It requires technology, people, data, and strategy. Join our on-demand webinar originally presented on Thursday 27 September and learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.  Also covered:

  • An overview of the digital landscape.
  • How to set the right personalisation metrics.
  • Which tactics to embrace at each stage of the personalisation journey.
  • Customer success stories.


Eric Fullerton - product marketing manager, Acquia  

Eric Fullerton is a product marketing leader for Acquia's personalization and journey orchestration products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years.

Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.

Gemma Singleton - Customer success manager, Acquia

Gemma Singleton is the customer success manager for Acquia’s personalization practice in Europe. In her position, Gemma enables customers to deliver compelling, customized experiences for customers to grow their business with Acquia Lift.

From onboarding to managing feedback, Gemma works closely across teams to ensure and enhance our customer's experience.

Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Masterclass enquiries:
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


Find a job in customer support with Jobsora