How Much Should You Be Paying Instagram Influencers?

How Much Should You Be Paying Instagram Influencers?

For companies that are new to influencer marketing, it can be intimidating trying to find out how to begin. Who are the right influencers to approach? How do I find them? And perhaps most commonly, how much should I pay them? Spoiler alert, an influencer’s wage is not based solely on their follower count. In fact, the answer to this question may not be as clear-cut as you would hope.

From engagement rate, industry, and quality of content, there are several factors to consider when determining the price of an Instagram post. As a starting point, AspireIQ has collected data from thousands of influencer collaborations to provide brands with the tools they need to accurately determine how much to spend on Instagram partnerships with influencers.