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Customer Data Platforms and Multi-Channel Decision Management
17 Min Read
17 Min Read

Customer Data Platforms and Multi-Channel Decision Management

Unified data is the foundation for unified customer experiences. Customer Data Platforms (CDPs) are the ideal solution for gathering and linking marketing data from different systems.

Even so, unified data isn't enough. To meet customer expectations, marketers must deliver consistent treatments across channels using campaign management tools.

Marketing technology expert and Customer Data Platform Institute founder, David Raab, explains the primary features of a CDP, and how they differ from alternative solutions. He also discusses why a CDP benefits greatly from the addition of a multi-channel decision management layer, for the consistent coordination of messages.

In Customer Data Platforms and Multi-Channel Decision Management, you’ll learn:

  • What is a Customer Data Platform and what does it do?
  • How CDP data coordinate customer treatments
  • The benefits of a CDP plus decision management
  • What to look for when seeking a CDP and decision management solution

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Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Masterclass enquiries:
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


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