Ibexa Report
Resources Index
Ibexa
Ibexa Report
A Primer on Personalisation: How to Get Started On Your Web Content Personalisation Strategy
Report
28 Min Read
Report
28 Min Read

In partnership with Ibexa

A Primer on Personalisation: How to Get Started On Your Web Content Personalisation Strategy

In recent years, personalization has become a buzzword and a frequent topic of discussion. Users are demanding a more tailored user experience and more organizations are seeing the benefit of a personalized content strategy and personalization technology to sell products, drive content consumption and improve the customer journey.

With the proper strategy and preparation, implementing web content personalization can help your organization deliver a better customer experience and generate additional revenue streams.

This eBook covers topics such as:

  • Explicit vs implicit personalization
  • How to measure your return
  • What is required to launch personalization effectively?
  • Best practices on implementing personalization
  • Selecting the right personalization technology
  • The power of information architecture

Download this eBook to explore the benefits of different types of personalization, and unveil Ibexa's recommendations on how you can ensure your organization is ready to implement a successful personalization strategy.



Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME


UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Editor
Paul Ainsworth
paul@cxm.co.uk

For general inquiries, advertising and partnership information:
aleksandar@awardsinternational.com
Tel: 0207 1932 428

For Masterclass enquiries:
vuk@awardsinternational.com
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora